Brand New Ideas

Specialist marketing ideas for engineering, technology and professional services

Why strategic planning matters more for SME businesses

Why strategic planning matters more for SME businesses

I was recently asked what the most difficult professional challenge I have faced in my PR and marketing communications career…

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Brand building in the Digital Age

Brand building in the Digital Age

Often the most important lessons in business will be understanding the core essence and real world value of ‘the brand’,…

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My five top tips for creating Brand ‘Premiumisation’

My five top tips for creating Brand ‘Premiumisation’

‘Premiumisation’ of brands has bridged a gap between the desirability of the luxury world and the operation and necessity…

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GDPR – Will It Affect You?

GDPR – Will It Affect You?

Remember all the furore over Y2K? Planes would fall from the sky, banks wouldn’t function, our personal computers would stop…

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