Brand New Ideas

Specialist marketing ideas for engineering, technology and professional services

Responsive design rules!

Responsive design rules!

Fact: 61% of web traffic now comes from mobiles!

Yet how many websites are mobile friendly? Apparently only 33%…

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Thomas Heatherwick – the UK’s greatest showman and designer?

Thomas Heatherwick – the UK’s greatest showman and designer?

There are not many great idiosyncratic designers around at the moment: the fierce competition of the global economy and…

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Tesco: if only they’d studied Porters Five Forces!

Tesco: if only they’d studied Porters Five Forces!

The rise and fall of Tesco is well documented. It is the tale of a retailer who became a victim of its own success.

At…

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I’m a celebrity – get me into there!

I’m a celebrity – get me into there!

We’ve come a long way since Austin gave Peter Sellers a Mini in their ‘cars for stars’ exercise.

Celebrity…

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