11 Dec, 2015
Direct marketing techniques from the 1980s
Direct marketing techniques from the 1980’s still underpin our digital marketing now, even in B2B.
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24 Nov, 2015
Products looking for markets: the marketer’s curse
The five best pieces of advice I could give to inventors and innovators.
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16 Nov, 2015
Why don't tech companies 'get' marketing?
What drives your company? Marketing, sales or technology?
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