Brand New Ideas

Specialist marketing ideas for engineering, technology and professional services

Retail is Dead

Retail is Dead

Retail is dead...long live etail! It’s amazing how etail has exploded over the last five years. The big players like Top…

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Mobile Marketing – a Guide for senior marketers

Mobile Marketing – a Guide for senior marketers

A 2013 study by Adobe and the Guardian Media Network (US and UK) highlighted that 8 out of 10 senior marketers don’t feel…

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Why google is scared

Why google is scared

We’re all digital natives, or digital immigrants, right? So we do digital marketing secure in the knowledge that we are responding…

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‘Unsubscribe here’. A quick tip to improve your e-life.

‘Unsubscribe here’. A quick tip to improve your e-life.

Are you like me? A flurry of spam in your inbox, consisting of boring newsletters and under-employed members of my industry…

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