Brand New Ideas

Specialist marketing ideas for engineering, technology and professional services

Brand ‘Amy Williams’ loses its lustre

Brand ‘Amy Williams’ loses its lustre

During the Winter Olympics I tuned in my TV to Sochi, hoping to be amused by more British near-misses fussed over by our…

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Marketing myopia

Marketing myopia

Why don’t people use their website metrics?

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Marketing meltdown

Marketing meltdown

Very few B2B brands understand the consequences of what is happening in the world of marketing, because, I believe, so many…

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Information underload

Information underload

Or ‘how the train companies failed to handle the floods crisis’.

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