Brand New Ideas

Specialist marketing ideas for engineering, technology and professional services

The power of stories

The power of stories

A simple story is worth a thousand earnest words, as my colleagues in Marcom PR are constantly reminding me.

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How much to spend on logo design?

How much to spend on logo design?

How much did you spend on your logo? Here are a few pointers:

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Why network?

Why network?

It’s a well established fact that every marketer now wants to profit from the social networking effect: ‘more bang for your…

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Brand Chic

Brand Chic

What does Louis Vuitton mean to you? Overpriced suitcases? Hermes? Scarves and bags? Gucci? Posh bling?

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