Brand New Ideas

Specialist marketing ideas for engineering, technology and professional services

How much to spend on logo design?

How much to spend on logo design?

How much did you spend on your logo? Here are a few pointers:

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Why network?

Why network?

It’s a well established fact that every marketer now wants to profit from the social networking effect: ‘more bang for your…

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Brand Chic

Brand Chic

What does Louis Vuitton mean to you? Overpriced suitcases? Hermes? Scarves and bags? Gucci? Posh bling?

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What’s in a name?

What’s in a name?

The Post office could tell you! Their attempt at renaming themselves Consignia has gone down in the annals of branding history,…

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