Brand New Ideas

Specialist marketing ideas for engineering, technology and professional services

What’s in a name?

What’s in a name?

The Post office could tell you! Their attempt at renaming themselves Consignia has gone down in the annals of branding history,…

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Get funny with your branding?

Get funny with your branding?

OK - so we all like a good joke, and we love being amused by the ads, but do they really work for your brand?

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Word of mouth advertising – does it really link you in, or is it all meaningless twitter?

Word of mouth advertising – does it really link you in, or is it all meaningless twitter?

So it’s here...at last! The toolkit to link everyone together, to form one vast consumer forum.

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We all luv a good jingle!

We all luv a good jingle!

Sonic wallpaper, musical ident, sonic brand trigger, earworm or just plain old fashioned jingle. A rose is a rose by any…

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