Brand New Ideas

Specialist marketing ideas for engineering, technology and professional services

Digital transformation – a never-ending process.

Digital transformation – a never-ending process.

Many companies and organisations are having to face up to the fact that they need to change the way they communicate, in…

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Working with Americans (podcast)

Working with Americans (podcast)

Allyson Stewart-Allen, founder and CEO of International Marketing Partners, talks to Peter Domican about ‘Working with Americans’…

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Marketing for lawyers: the big challenge and how to get round it

Marketing for lawyers: the big challenge and how to get round it

Marketing for lawyers is difficult and exacting. However, do it well and the rewards are great.

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An audience with Sir Vince Cable

An audience with Sir Vince Cable

The Right Honourable Sir Vince Cable, perhaps Britain’s most respected politician, is an engaging and fascinating speaker,…

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