Brand New Ideas

Specialist marketing ideas for engineering, technology and professional services

Products looking for markets: the marketer’s curse

Products looking for markets: the marketer’s curse

The five best pieces of advice I could give to inventors and innovators.

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Why don't tech companies 'get' marketing?

Why don't tech companies 'get' marketing?

What drives your company? Marketing, sales or technology?

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Five top tips for communications for start-up engineering companies – a PR perspective

Five top tips for communications for start-up engineering companies – a PR perspective

Effectively communicating promoting your engineering business is a necessity not an option. However, our experience is that…

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Essential reading for business and strategy planners in engineering and technology companies

Essential reading for business and strategy planners in engineering and technology companies

This book is a ground-breaker, as it blows away the myths of strategy and planning, and gives you a practical approach which…

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