04 Sep, 2017
Why strategic planning matters more for SME businesses
I was recently asked what the most difficult professional challenge I have faced in my PR and marketing communications career…
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24 Aug, 2017
Brand building in the Digital Age
Often the most important lessons in business will be understanding the core essence and real world value of ‘the brand’,…
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19 Jul, 2017
My five top tips for creating Brand ‘Premiumisation’
‘Premiumisation’ of brands has bridged a gap between the desirability of the luxury world and the operation and necessity…
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21 Jun, 2017
GDPR – How does it affect you?
Remember all the furore over Y2K? Planes would fall from the sky, banks wouldn’t function, our personal computers would stop…
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