Brand New Ideas

Specialist marketing ideas for engineering, technology and professional services

The 9 most common reasons why so many high tech companies and products fail.

The 9 most common reasons why so many high tech companies and products fail.

The technology industry is characterised by failure. High tech product and company launches are high risk and high adrenalin,…

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E-newsletters for engineers: 3 key pointers to become more effective

E-newsletters for engineers: 3 key pointers to become more effective

E-newsletters are one of the most powerful weapons in the engineer’s armoury. To your target market they act as reminders,…

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Top ten marketing tips for start-up technology companies

Top ten marketing tips for start-up technology companies

Here are our top ten expert marketing tips for start-up companies and developing enterprise in a bustling technology marketplace.

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Jeremy Corbyn and the challenge to marketers.

Jeremy Corbyn and the challenge to marketers.

Corbyn's philosophy is a challenge to existing marketing thinking, which for the most part is based on the innate selfishness…

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