Brand New Ideas

Specialist marketing ideas for engineering, technology and professional services

Jeremy Corbyn and the challenge to marketers.

Jeremy Corbyn and the challenge to marketers.

Corbyn's philosophy is a challenge to existing marketing thinking, which for the most part is based on the innate selfishness…

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The great Kotler speaks to the Levitt Group on 30th September!

The great Kotler speaks to the Levitt Group on 30th September!

It’s not often that you get the chance to hear one of the great gurus of our industry speak, but that is exactly what’s…

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Creativity lives (but not in your agency)!

Creativity lives (but not in your agency)!

Digital marketing isn’t all about boring stats and analytics.

Creativity is alive and well, thanks to the creativity…

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Soon to be corrupted: Wimbledon – it’s an industry, folks!

Soon to be corrupted: Wimbledon – it’s an industry, folks!

If you thought Wimbledon provided a commercial opportunity to look into a genteel, gentleman’s sport, think again.

Consider…

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