Brand New Ideas

Specialist marketing ideas for engineering, technology and professional services

Why strategic planning matters more for SME businesses

Why strategic planning matters more for SME businesses

I was recently asked what the most difficult professional challenge I have faced in my PR and marketing communications career…

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My five top tips for creating Brand ‘Premiumisation’

My five top tips for creating Brand ‘Premiumisation’

‘Premiumisation’ of brands has bridged a gap between the desirability of the luxury world and the operation and necessity…

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My three top tips for better design in communications

My three top tips for better design in communications

Many marketers and graphic designers pride themselves on their ability to capture the genuine essence of a product or service.

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Five steps to improve brand culture.

Five steps to improve brand culture.

The technique that everyone in B2B marketing should be using.

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