Brand New Ideas

Specialist marketing ideas for engineering, technology and professional services

The 3 rules of designing an effective website

The 3 rules of designing an effective website

How often do you visit a site, hoping that it will offer what you are seeking, only to find that you can’t get it there?

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Are you bluffing about digital marketing?

Are you bluffing about digital marketing?

There’s an interesting interview by Charlotte Rogers in this week’s edition of Marketing Week, with Unilever’s chief marketing…

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An audience with Sir Vince Cable

An audience with Sir Vince Cable

The Right Honourable Sir Vince Cable, perhaps Britain’s most respected politician, is an engaging and fascinating speaker,…

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Why don't tech companies 'get' marketing?

Why don't tech companies 'get' marketing?

What drives your company? Marketing, sales or technology?

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