Brand New Ideas

Specialist marketing ideas for engineering, technology and professional services

Why strategic planning matters more for SME businesses

Why strategic planning matters more for SME businesses

I was recently asked what the most difficult professional challenge I have faced in my PR and marketing communications career…

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The vital importance of investing in strategic planning

The vital importance of investing in strategic planning

A PR or marketing communications campaign is a bit like a journey, taking you from where you are now to where you want to…

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Patrick Barwise

Patrick Barwise

Join me at Regents University London, on March 16th at 6pm, for one of the key events of the publishing year.

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My three top tips for better design in communications

My three top tips for better design in communications

Many marketers and graphic designers pride themselves on their ability to capture the genuine essence of a product or service.

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