Brand New Ideas

Specialist marketing ideas for engineering, technology and professional services

Digital transformation – a never-ending process.

Digital transformation – a never-ending process.

Many companies and organisations are having to face up to the fact that they need to change the way they communicate, in…

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Working with Americans (podcast)

Working with Americans (podcast)

Allyson Stewart-Allen, founder and CEO of International Marketing Partners, talks to Peter Domican about ‘Working with Americans’…

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The Top Ten marketing moments of 2015

The Top Ten marketing moments of 2015

My thanks to Nicola Kemp of Marketing Magazine (again!) for this wonderful article which every marketer should read!

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Products looking for markets: the marketer’s curse

Products looking for markets: the marketer’s curse

The five best pieces of advice I could give to inventors and innovators.

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