Brand New Ideas

Specialist marketing ideas for engineering, technology and professional services

My five top tips for creating Brand ‘Premiumisation’

My five top tips for creating Brand ‘Premiumisation’

‘Premiumisation’ of brands has bridged a gap between the desirability of the luxury world and the operation and necessity…

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GDPR – Will It Affect You?

GDPR – Will It Affect You?

Remember all the furore over Y2K? Planes would fall from the sky, banks wouldn’t function, our personal computers would stop…

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When is the worst time to publish your social media?

When is the worst time to publish your social media?

2017 is the year of Brexit and Trump: the year when all our Opinion Polls and expert advisers were overturned in a rush of…

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The vital importance of investing in strategic planning

The vital importance of investing in strategic planning

A PR or marketing communications campaign is a bit like a journey, taking you from where you are now to where you want to…

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I've signed the petition asking @theresa_may not to throw away our #HumanRights when we leave the EU. Can you too? https://t.co/kBDHFFD0Qq

Marcom | 5 days, 8 hours ago | retweet | reply