A leading UK firm of lawyers, Clarke Willmott’s strategy was to personalise and demystify their service.
We demonstrated the approachability of their various specialists, while emphasising the benefits of the combined power of their skills. Our advertisements stressed the skills and personal availability of even their leading partners, while other collateral was developed to show their closeness to the specific target market.
"Marcom came up with some great creative ideas, and then managed the whole process from start to finish."Cindy Penney, Human Resources Manager, Alcoa
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