It’s huge – not only in size and money, but also in its cultural significance, and the way it draws attention and talent to our little island of Britain. However, the advent of data-driven and digital marketing is having a detrimental effect, as the ‘soft’ skills such as empathy and creativity are now less valued than they were, and are being replaced with the hard skills of programming and data analysis.
In June therefore the House of Lords launched a Report ‘UK Advertising in a Digital Age’.
Luckily for you I’m here to paraphrase the key recommendations of this important piece of work, as I don’t expect you to read the Report in full, dear reader! Because these will probably find their way into the Statutes book at some point in the future, and will have a big impact on our careers:
Some of these ‘recommendations’ will have a huge effect. It’s just a matter of time before they start working their way through the system.
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