Why network?

It’s a well established fact that every marketer now wants to profit from the social networking effect: ‘more bang for your buck’ they cry; ‘better ROI’ rings out in the boardroom, ‘something for nothing’ they all pray, while the digital agencies chuckle ‘money for old rope’ as they waddle down to the bank.

It’s a well established fact that every marketer now wants to profit from the social networking effect: ‘more bang for your buck’ they cry; ‘better ROI’ rings out in the boardroom, ‘something for nothing’ they all pray, while the digital agencies chuckle ‘money for old rope’ as they waddle down to the bank.

So what is in it for you, the wannabee social networker who doesn’t want to admit it and doesn’t quite get it but feels a bit left out?

Well, a lot actually, despite the cynics.

The main thing is multiple touch points with you and your brand – and the bigger your network, the more active you are, the more touch points you have. Can’t be bad.

The other, which is just as big, is how it affects Search for your website. The more postings, links, updates, feeds and general activity you can generate, the better your going to do in the organic listings.

So go for it – you’ve nothing to lose and everything to gain!

(Though if you’re reading this blog, I’m preaching to the converted…)