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B2B Digital Advertising: How to Use it Strategically for Online Marketing Success
Attracting B2B buyers is notoriously challenging because the process can be more complex compared to targeting B2C customers. In the B2B space there are usually various players who each have opinions and purchasing power, they are often diverse and there is considerable competition to contend with. In this article, we’d like to explain what B2B digital advertising is, the advantages it offers and how it can be used strategically in both short-term and long-term digital marketing efforts.
Content Marketing: mistakes to avoid and tips to take away
Pitfalls in content marketing can be a costly mistake, so its vital to keep aware. We'd like to share our key insights and tips with you to make sure you don't plummet into any costly holes.
Six ways to win with LinkedIn advertising
LinkedIn advertising is sometimes seen as hard to optimise, but here are six ways you can make it simple and effective, to ensure that you know your money is being well spent
How important is advertising to our economy?
The advertising industry supports over one million jobs in the UK and ads £120bn to the economy. Yes – really! These are the figures for 2016.
Display advertising: there’s still life in the old dog yet!
Banner blindness… the downward price spiral of click-through rates… 23% of users with banner-blocking software, and growing at 43% pa… outdated technologies… untargeted impressions… In fact, you’d think that banner advertising was dead in the water. But actually it’s the opposite: 12.4% annual growth (IAB Research) in an industry already worth £1.3bn – now that’s […]
Animals in advertising don’t you luv’em?!
Let’s face it – we all love Aleksandr Orlov – the simple-minded Meerkat who’s heading for an Oscar for his tireless work for Compare the Market. He has nearly 800,000 Facebook ‘likes’, and 20,000 followers on Twitter! And Churchill the dog. What wouldn’t you give to have him espousing your product too! Andrex. Dulux. Even […]
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