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Marketing meltdown
Very few B2B brands understand the consequences of what is happening in the world of marketing, because, I believe, so many of them are locked into the old ways of doing things. Maybe they’re a bit inflexible, or their knowledge is based on their limited personal experience? Basically, no matter where you are trading, you […]
One to watch: Cisco adopts a new brand language
It’s really exciting to see what Cisco are up to with their brand: they’re talking about the ‘Internet of Everything’ and they want to be at the heart of it. They now have a ‘Director of Brand Experience’, and they’re transforming themselves from a networking company to being your most strategic IT partner. They have […]
Brand Chic
What does Louis Vuitton mean to you? Overpriced suitcases? Hermes? Scarves and bags? Gucci? Posh bling? One thing they all have in common is that they are the top three luxury brands by value (LV alone being worth a staggering $26bn in 2008!). Do you have one? You’re in good company. Me? I avoid these […]
What’s in a name?
The Post office could tell you! Their attempt at renaming themselves Consignia has gone down in the annals of branding history, along with BA’s little disagreement with Margaret Thatcher’s handkerchief (‘Oh dear’ she is reported to have said, as it fluttered down concealing the artily painted tailplane of a model Boeing 747!). Choco Pops gave […]
Get funny with your branding?
OK – so we all like a good joke, and we love being amused by the ads, but do they really work for your brand? When I launched Marcom I did consider calling it AGP – Ars Gratia Pecuniae, which is latin for ‘art for money’s sake’ – but I reckoned no-one would get the […]
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