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Retail is Dead

Jun 06, 2014 by Mark Baines Category: Business 0 comments

Retail is dead…long live etail! It’s amazing how etail has exploded over the last five years. The big players like Top Shop and Debenhams have been losing out to stellar upstarts like Asos and Cult Beauty. Retail is dead… long live etail! It’s amazing how etail has exploded over the last five years. The big […]

Passwords – don’t they drive you MAD?!

Jan 31, 2014 by Mark Baines Category: Business 0 comments

OK – so we have to have them, otherwise who knows what information would be leaked on to the www? But I feel there must be an easier way. I now have a number of passwords – for business stuff, personal stuff and financial stuff – but over the years there’s been a bit of […]

Seasonal trade – the annual Xmas nightmare

Nov 16, 2013 by Mark Baines Category: Business 0 comments

Love it or hate it, Christmas is the one time of the year that the whole economy depends upon consumption peaking. It’s not just the retailers, or the e-tailers; it’s the whole of British industry – we all depend on it in one way or another. Manufacturing, services, utilities, leisure and tourism, even financial services; […]

How much to spend on logo design?

Oct 10, 2012 by Mark Baines Category: Business 0 comments

How much did you spend on your logo? Here are a few pointers: Nike £22 Twitter £10 BP £4.5m NHS £12K BBC 3 £400K Compassion in World Farming £5.5K Perplexing eh? How much should you spend? The mind boggles at how BP managed to spend so much, while Twitter spent so little. The moral is […]

Why network?

Aug 11, 2011 by Mark Baines Category: Business 0 comments

It’s a well established fact that every marketer now wants to profit from the social networking effect: ‘more bang for your buck’ they cry; ‘better ROI’ rings out in the boardroom, ‘something for nothing’ they all pray, while the digital agencies chuckle ‘money for old rope’ as they waddle down to the bank. It’s a […]