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The 9 most common reasons why so many high tech companies and products fail
The technology industry is characterised by failure. High tech product and company launches are high risk and high adrenalin, but the rewards are great when you get it right! So let’s take a look at the 9 main reasons for failure, and maybe it’ll help you avoid them. 1 Lack of market focus (aka Segmentation) […]
Top ten marketing tips for start-up technology companies
Here are our top ten expert marketing tips for start-up companies and developing enterprise in a bustling technology marketplace. 1. Try to be everywhere: Buyers search online for their personal purchases, and are now using the same strategies for their business purchases, even as they continue to tune out unwanted ‘interruption marketing’. For many start-ups, their […]
Soon to be corrupted: Wimbledon – it’s an industry, folks!
If you thought Wimbledon provided a commercial opportunity to look into a genteel, gentleman’s sport, think again. Consider the stats: 13 official suppliers, including Rolex and IBM; 6,000 staff; 15,000 bananas (eaten by the players!); 28,000kg of strawberries (eaten by the spectators!); nearly 1/2m visitors; £1.8m of prize money; 473m page impressions on Wimbledon.com; uncountable […]
Rescue me from my phone!!!
I’m being driven mad by my phone. It is never silent. I can’t leave it alone – I have to check it every minute. I’m being driven mad by my phone. It is never silent. I can’t leave it alone – I have to check it every minute. These days it doesn’t even get as […]
Hurrah for Bath!
Creativity and technology in Bath: Marcom votes with its feet. We’ve finally moved our focus to Bath and the West, after 24 years of trading mainly out of London. As a respected player in the London and national scene, with offices in Central London, we’ve also been a leading light in the marketing communications industry […]
Retail is Dead
Retail is dead…long live etail! It’s amazing how etail has exploded over the last five years. The big players like Top Shop and Debenhams have been losing out to stellar upstarts like Asos and Cult Beauty. Retail is dead… long live etail! It’s amazing how etail has exploded over the last five years. The big […]
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