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Seasonal trade – the annual Xmas nightmare

Nov 16, 2013 by Mark Baines Category: Business 0 comments

Love it or hate it, Christmas is the one time of the year that the whole economy depends upon consumption peaking. It’s not just the retailers, or the e-tailers; it’s the whole of British industry – we all depend on it in one way or another. Manufacturing, services, utilities, leisure and tourism, even financial services; […]

How much to spend on logo design?

Oct 10, 2012 by Mark Baines Category: Business 0 comments

How much did you spend on your logo? Here are a few pointers: Nike £22 Twitter £10 BP £4.5m NHS £12K BBC 3 £400K Compassion in World Farming £5.5K Perplexing eh? How much should you spend? The mind boggles at how BP managed to spend so much, while Twitter spent so little. The moral is […]

Why network?

Aug 11, 2011 by Mark Baines Category: Business 0 comments

It’s a well established fact that every marketer now wants to profit from the social networking effect: ‘more bang for your buck’ they cry; ‘better ROI’ rings out in the boardroom, ‘something for nothing’ they all pray, while the digital agencies chuckle ‘money for old rope’ as they waddle down to the bank. It’s a […]