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Optimise Your Marketing Strategy: 6 Key B2b Marketing Trends for 2024
If you want to stay ahead in the B2B marketing game, you must keep ahead of the latest technological advancements and trends and shift your strategy to meet the changing needs of your target audience. By doing so, your business will better adapt, stay relevant, meet your audience’s needs, and stay profitable.
How to Create a Killer Digital Marketing Campaign
By building an effective strategy that considers the needs of your potential customer, covers multiple digital marketing channels and sings your message loud and clear, you accelerate the success of your business.
Responding to lockdown shifts in digital behaviour
I was treated recently to a fascinating webinar by Gareth Morgan about the changing habits in digital behaviour brought about by lockdown.
Evaluate the effectiveness of your social media marketing
Take a hard look in the mirror… ‘Evaluation’ is the third part of the cycle of best practice in your social media strategy – the other two being to plan your strategy and then to implement it.
How to implement your content strategy in social media
Making social media happen for your business
How to plan your social content strategy
Plan – implement – evaluate … fine-tune > Plan – implement – evaluate … fine-tune > Plan – implement – evaluate … &c
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