Welcome to Blog

Digital transformation – a never-ending process

Apr 20, 2016 by Mark Baines Category: Digital 0 comments

Many companies and organisations are having to face up to the fact that they need to change the way they communicate, in order to put digital at the core of their marketing, internal and other stakeholder comms. Plus they are having to adapt their processes, so digital becomes integrated into their offering, in a way […]

E-newsletters for engineers: 3 key pointers to become more effective

Oct 14, 2015 by Mark Baines Category: Digital 0 comments

E-newsletters are one of the most powerful weapons in the engineer’s armoury. To your target market they act as reminders, informers, advertisements, engagement tools, educators, status and value enhancers. They’re a key tactic in almost every digital marketing strategy. Yet they are frequently misused and abused. Recent research into over 1,000 respondents of engineering professionals […]

Is the QR code dead?

Jan 23, 2014 by Mark Baines Category: Digital 0 comments

With global uptake of the QR reading app of only 10%, and usage only a fraction of that, you could be forgiven for ringing the death-knell of the QR code – which once was thought to herald a new age in marketing communications. But consider this: it’s actually on the increase in the US, and […]