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E-newsletters for engineers: 3 key pointers to become more effective

Oct 14, 2015 by Mark Baines Category: Digital 0 comments

E-newsletters are one of the most powerful weapons in the engineer’s armoury. To your target market they act as reminders, informers, advertisements, engagement tools, educators, status and value enhancers. They’re a key tactic in almost every digital marketing strategy. Yet they are frequently misused and abused. Recent research into over 1,000 respondents of engineering professionals […]

Is the QR code dead?

Jan 23, 2014 by Mark Baines Category: Digital 0 comments

With global uptake of the QR reading app of only 10%, and usage only a fraction of that, you could be forgiven for ringing the death-knell of the QR code – which once was thought to herald a new age in marketing communications. But consider this: it’s actually on the increase in the US, and […]