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The new Google Analytics 4 upgrade and getting the best out of your data strategy

May 31, 2022 by Mark Baines Category: Business, Marketing, SEO 0 comments

Gain insight into the new Google Analytics 4 upgrade from an expert in marketing so that you can best respond to the change commencing on 1st July, 2023, where Google drops its current ‘Universal’ Analytics.

Marketing in a Crisis: The Arts and Cultural Sector

Arts marketers face many challenges within the Arts and Cultural Sector that may be attributed either due to the pandemic or the lack of government support. Gain expert insight on what's currently happening from a Chartered Marketer.

Content Marketing: mistakes to avoid and tips to take away

Pitfalls in content marketing can be a costly mistake, so its vital to keep aware. We'd like to share our key insights and tips with you to make sure you don't plummet into any costly holes.

Content Marketing Trends in 2022

Mar 21, 2022 by Mark Baines Category: Marketing, SEO 0 comments

Content Marketing is THE big noise for 2022 - it's where we'll be putting most of our energies in the year ahead. So we've been taking a look at the trends and on what we should be focusing, and please read it here

The psychology of pricing

Jan 21, 2021 by Mark Baines Category: Business, Marketing 0 comments

Pricing interests me, and I have to make important pricing decisions on an almost daily basis. What works, and what doesn’t, is important to my business, and to those of my clients.

Living with Coronavirus: Trade Shows, Exhibitions and Events – What Now?

Jan 12, 2021 by Mark Baines Category: Events, Marketing 0 comments

One of the most important and unchanging elements in any marketing plan for professionals is all the trade shows they attend, either as exhibitors or delegates.