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Marketing is War! Marketers must be prepared for the future, whatever it brings.
Marketing is War! Your gain is a competitor’s loss. So Marketers must be prepared for the future, whatever it brings. In our article we discuss how to win this war, with ‘customer-centric’ brands triumphing over their more traditional rivals as markets change and customers demand more.
Gain buy-in from the C-suite: how to influence the Boardroom
I see it as an important part of my job to ensure that my clients (mostly CMOs and some CEOs) have the tools to gain ‘buy-in’ from their Boardroom colleagues. In this article we share various tips for CMOs and Boardroom experiences to gain buy-in for projects and campaigns.
Successful business networking with B2B events: How to make them work for you
B2B events marketing has become one of the most effective strategies for successful business networking and helping your brand connect with its customers. In this article, we’ll explore how networking B2B events can accelerate your business networking strategy, encourage brand loyalty, add value, and position you as a thought leader.
My top 4 predictions for B2B marketing in the 2024 financial year
2024 will be the year when we finally realise that predicting the future of B2B marketing in 2024 is a bit like listening to Mystic Meg: it all sounds great until you start to compare it with the reality. But unlike Mystic Meg who built her career on the premise that no-one could be bothered to check her predictions, I do believe in predicting the future accurately as our success depends upon it.
How to Develop a Distinctive B2B Brand Identity That Customers Love
If you want to build a memorable, trustworthy, and profitable B2B business, you must look beyond creating your logo to the bigger picture. Then use this comprehensive data to help you develop a rock-solid B2B branding strategy that gets you the recognition you deserve, connects you with your target audience, builds trust and credibility and helps you meet your marketing goals.
Account Based Marketing – it’s the future for companies in B2B
Many of our clients use ‘Account Based Marketing’ (ABM) – or should do – as a way of reducing their need to keep bringing in fresh leads from their markets. The purpose of ABM is to win higher value business from your clients, to empower you to increase your business focus on your existing clients, thereby offering a better service and making their business more secure for you against competitive offerings which are endeavouring to encroach on your client base.
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