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Marketing for lawyers: the big challenge and how to get round it

Mar 29, 2016 by Mark Baines Category: Marketing 0 comments

Marketing for lawyers is difficult and exacting. However, do it well and the rewards are great. What’s happening in the legal marketplace? Huge changes happening in the legal markets at the moment: new challenges from specialists; new entries to the market from household brands and abroad; new online techniques; new graduates flooding the market; changes […]

The Top Ten marketing moments of 2015

Dec 21, 2015 by Mark Baines Category: Marketing 0 comments

My thanks to Nicola Kemp of Marketing Magazine (again!) for this wonderful article which every marketer should read! Read the original post here. 1. Google rewrites structure with Alphabet The verb ‘to Google’ may have been added to the Oxford English Dictionary as far back as 2006, but the tech company still has the ability […]

The Top Ten marketing mishaps of 2015

Dec 18, 2015 by Mark Baines Category: Marketing 0 comments

My thanks to Nicola Kemp of Marketing Magazine for this wonderful article which every brand expert should read! Read the original post here. 1. VW brands polluted by emissions scandal When Volkswagen, a brand built on reliability, trust and its environmental credentials, admitted that 11m of its vehicles worldwide were equipped with a software program […]

Direct marketing techniques from the 1980s

Dec 11, 2015 by Mark Baines Category: Marketing 0 comments

Direct marketing techniques from the 1980’s still underpin our digital marketing now, even in B2B. Then… Back in 1990 Direct Marketing was the growth industry – a bit like Digital Marketing now. It offered precision and accountability, music to the ears of sceptical CFOs. It offered ongoing engagement, through database marketing. And it offered marketers […]

Marketing Nirvana

Dec 09, 2015 by Mark Baines Category: Marketing 0 comments

4 simple checks to ensure you are getting the best ROI. So you’ve got it all worked out: you’ve got a website you’re happy with – it looks great, everything’s in the right place for an optimum UX and the messages have been carefully considered. It’s doing well on the SERPs, you’ve got an active […]

Products looking for markets: the marketer’s curse

Nov 24, 2015 by Mark Baines Category: Marketing 0 comments

The five best pieces of advice I could give to inventors and innovators. Scientists, engineers and software designers invent things. It’s what they do. They can’t stop themselves. I love innovations, developments and inventions. They’re exciting. As a marketer I am privileged to find out about all sorts of new products, before anyone else, so […]