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Products looking for markets: the marketer’s curse

Nov 24, 2015 by Mark Baines Category: Marketing 0 comments

The five best pieces of advice I could give to inventors and innovators. Scientists, engineers and software designers invent things. It’s what they do. They can’t stop themselves. I love innovations, developments and inventions. They’re exciting. As a marketer I am privileged to find out about all sorts of new products, before anyone else, so […]

Why don’t tech companies ‘get’ marketing?

Nov 16, 2015 by Mark Baines Category: Marketing 0 comments

What drives your company? Marketing, sales or technology? Yelp and Twitter are in trouble, and it’s largely because they fundamentally lack an understanding of how marketing works. Even Apple, once a marketing leader, seems to be faltering. Over the last couple of decades marketing has become an almost forgotten skill in the technology sector. This […]

Jeremy Corbyn and the challenge to marketers

Sep 21, 2015 by Mark Baines Category: Marketing 0 comments

Corbyn’s philosophy is a challenge to existing marketing thinking, which for the most part is based on the innate selfishness of individuals, as opposed to behaviour undertaken for the ‘general good’. In fact the whole modern capitalist post-Thatcher system is based on the ‘greed is good’ motto of the movie Wall Street. Corbyn has been […]

The great Kotler speaks to the Levitt Group on 30th September!

Jul 21, 2015 by Mark Baines Category: Marketing 0 comments

It’s not often that you get the chance to hear one of the great gurus of our industry speak, but that is exactly what’s happening on the 30th September. Plus we all get the chance to quiz him after! Every professional marketer knows Kotler. His seminal book ‘Marketing Management’ has been the backbone of every marketing […]

Creativity lives (but not in your agency)!

Jul 08, 2015 by Mark Baines Category: Marketing 0 comments

Digital marketing isn’t all about boring stats and analytics. Creativity is alive and well, thanks to the creativity of the app industry which is bursting with clever ideas to ensure your product, or ad, reaches your target audience. Shazam, the music discovery app, partnered recently with Coca Cola to offer a special discount on a […]

Tesco: if only they’d studied Porters Five Forces!

Mar 20, 2015 by Mark Baines Category: Marketing 0 comments

The rise and fall of Tesco is well documented. It is the tale of a retailer who became a victim of its own success. At one point it made a profit of £4bn on a massive turnover of £64bn. It employed 250K people in the UK alone.  By 2012 it took one in every seven […]