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The Top Ten marketing mishaps of 2015
My thanks to Nicola Kemp of Marketing Magazine for this wonderful article which every brand expert should read! Read the original post here. 1. VW brands polluted by emissions scandal When Volkswagen, a brand built on reliability, trust and its environmental credentials, admitted that 11m of its vehicles worldwide were equipped with a software program […]
Direct marketing techniques from the 1980s
Direct marketing techniques from the 1980’s still underpin our digital marketing now, even in B2B. Then… Back in 1990 Direct Marketing was the growth industry – a bit like Digital Marketing now. It offered precision and accountability, music to the ears of sceptical CFOs. It offered ongoing engagement, through database marketing. And it offered marketers […]
Marketing Nirvana
4 simple checks to ensure you are getting the best ROI. So you’ve got it all worked out: you’ve got a website you’re happy with – it looks great, everything’s in the right place for an optimum UX and the messages have been carefully considered. It’s doing well on the SERPs, you’ve got an active […]
Products looking for markets: the marketer’s curse
The five best pieces of advice I could give to inventors and innovators. Scientists, engineers and software designers invent things. It’s what they do. They can’t stop themselves. I love innovations, developments and inventions. They’re exciting. As a marketer I am privileged to find out about all sorts of new products, before anyone else, so […]
Why don’t tech companies ‘get’ marketing?
What drives your company? Marketing, sales or technology? Yelp and Twitter are in trouble, and it’s largely because they fundamentally lack an understanding of how marketing works. Even Apple, once a marketing leader, seems to be faltering. Over the last couple of decades marketing has become an almost forgotten skill in the technology sector. This […]
Jeremy Corbyn and the challenge to marketers
Corbyn’s philosophy is a challenge to existing marketing thinking, which for the most part is based on the innate selfishness of individuals, as opposed to behaviour undertaken for the ‘general good’. In fact the whole modern capitalist post-Thatcher system is based on the ‘greed is good’ motto of the movie Wall Street. Corbyn has been […]
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