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Marketing misunderstood!

Dec 16, 2014 by Mark Baines Category: Marketing 0 comments

Management Today, that august organ of wannabe millionaires, has this month shown a complete lack of understanding of the profession of ‘marketing’. They’ve published their league table of the ‘most admired’ British companies (well done Johnson Matthey). One of their nine measures of success is ‘Quality of Marketing’ – and guess what, they’re all high […]

Big Brother is watching you. You have been warned.

Nov 19, 2014 by Mark Baines Category: Marketing 0 comments

Aren’t those little ads on YouTube sooo annoying? You know, the ones where you can ‘skip ad in 1 minute’? Have you ever watched one to the end? Oh all right, maybe some of the more interesting ones, or the ads about products you’re thinking of purchasing. Well, it seems that enough other people do […]

Would you invest in Manchester United?

Jul 29, 2014 by Mark Baines Category: Marketing 0 comments

With 53m followers on Facebook, a Wall Street valuation of $3.6bn (up from $2.8bn in May) and a 10 year deal with Adidas worth $1.3bn, Forbes puts Manchester United third in the world of most-valuable teams. Madrid and Barcelona are the only teams to be worth more. And this despite finishing seventh in the Premier […]

The economic upturn – are we all benefitting?

Jul 18, 2014 by Mark Baines Category: Marketing 0 comments

Great news for some: we’ll soon be the world’s fifth largest economy. Bad news for others: you won’t benefit if you’re still stuck in the ‘old’ economy. How many people do you know who are benefitting? Are you? Well, the fruits of the economic growth are there for the plucking, but you’ll only get them […]

Facebook for B2B – it doesn’t have to be boring!

Jun 16, 2014 by Mark Baines Category: Marketing, Social Media 0 comments

It’s all about understanding your target market and serving up appropriate content. So many companies, particularly in business-to-business, make facebook a boring experience and therefore end up being a waste of time and unmet expectations. So how do you make it relevant? Here are my top tips: Take time to understand your target market. Ask […]

Mobile Marketing – a Guide for senior marketers

May 29, 2014 by Mark Baines Category: Marketing 0 comments

A 2013 study by Adobe and the Guardian Media Network (US and UK) highlighted that 8 out of 10 senior marketers don’t feel comfortable with their skill sets of using mobile marketing correctly and adequately. This is really bad news! How can you call yourself a ‘marketer’ if you can’t get the best out of the most powerful […]