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Creativity lives (but not in your agency)!
Digital marketing isn’t all about boring stats and analytics. Creativity is alive and well, thanks to the creativity of the app industry which is bursting with clever ideas to ensure your product, or ad, reaches your target audience. Shazam, the music discovery app, partnered recently with Coca Cola to offer a special discount on a […]
Tesco: if only they’d studied Porters Five Forces!
The rise and fall of Tesco is well documented. It is the tale of a retailer who became a victim of its own success. At one point it made a profit of £4bn on a massive turnover of £64bn. It employed 250K people in the UK alone. By 2012 it took one in every seven […]
I’m a celebrity – get me into there!
We’ve come a long way since Austin gave Peter Sellers a Mini in their ‘cars for stars’ exercise. Celebrity endorsement is now big business – and getting bigger each year as more and more brands find an excuse to participate in our ‘famous for 15 minutes’ culture. Miley Cyrus twerked her way to $76m in […]
Marketing misunderstood!
Management Today, that august organ of wannabe millionaires, has this month shown a complete lack of understanding of the profession of ‘marketing’. They’ve published their league table of the ‘most admired’ British companies (well done Johnson Matthey). One of their nine measures of success is ‘Quality of Marketing’ – and guess what, they’re all high […]
Big Brother is watching you. You have been warned.
Aren’t those little ads on YouTube sooo annoying? You know, the ones where you can ‘skip ad in 1 minute’? Have you ever watched one to the end? Oh all right, maybe some of the more interesting ones, or the ads about products you’re thinking of purchasing. Well, it seems that enough other people do […]
Would you invest in Manchester United?
With 53m followers on Facebook, a Wall Street valuation of $3.6bn (up from $2.8bn in May) and a 10 year deal with Adidas worth $1.3bn, Forbes puts Manchester United third in the world of most-valuable teams. Madrid and Barcelona are the only teams to be worth more. And this despite finishing seventh in the Premier […]
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