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Why google is scared?
We’re all digital natives, or digital immigrants, right? So we do digital marketing secure in the knowledge that we are responding to customers by using their medium of choice? Wrong! We’re all digital natives, or digital immigrants, right? So we do digital marketing secure in the knowledge that we are responding to customers by using […]
‘Unsubscribe here’. A quick tip to improve your e-life.
Are you like me? A flurry of spam in your inbox, consisting of boring newsletters and under-employed members of my industry offering ‘Five ways to make your email more effective’. Fear not. The ‘unsubscribe’ button at the bottom of the email need not be an object of dread, opening the gates to yet more examples […]
Brand ‘Amy Williams’ loses its lustre
During the Winter Olympics I tuned in my TV to Sochi, hoping to be amused by more British near-misses fussed over by our fragrant english rose Claire Balding, when up pops a complete stranger who Claire introduces as ‘Amy Williams’. Now I’ve grown accustomed to hearing about Amy on the telly and in the papers, […]
Marketing myopia
Why don’t people use their website metrics? Nothing frightens a Marketing Manager so much as having to prove ROI. And these days, nothing holds the key to ROI more than their website. So when they’re offered a tool to understand how it’s working, you’d think they’d jump at the chance – right? Wrong. Hard to […]
Information underload
Or ‘how the train companies failed to handle the floods crisis’. So I pick up the phone and dial the helpline advertised. ‘Due to the large number of calls we are receiving in response to the floods, there is a long queue for this service. We advise using our online service at www. blah blah […]
When to appoint an agency
Time was, you needed an agency to provide those marketing skills which your company lacked. Not so any more. Everyone’s a marketer now, partly because we’re all much more sophisticated in our understanding of brands and the drivers of marketing, and partly because many companies can survive and grow with just digital marketing – which is cheap […]
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