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Marketing myopia

Feb 28, 2014 by Mark Baines Category: Marketing 0 comments

Why don’t people use their website metrics? Nothing frightens a Marketing Manager so much as having to prove ROI. And these days, nothing holds the key to ROI more than their website. So when they’re offered a tool to understand how it’s working, you’d think they’d jump at the chance – right? Wrong. Hard to […]

Information underload

Feb 20, 2014 by Mark Baines Category: Marketing 0 comments

Or ‘how the train companies failed to handle the floods crisis’. So I pick up the phone and dial the helpline advertised. ‘Due to the large number of calls we are receiving in response to the floods, there is a long queue for this service. We advise using our online service at www. blah blah […]

When to appoint an agency

Jan 26, 2014 by Mark Baines Category: Marketing 0 comments

Time was, you needed an agency to provide those marketing skills which your company lacked. Not so any more. Everyone’s a marketer now, partly because we’re all much more sophisticated in our understanding of brands and the drivers of marketing, and partly because many companies can survive and grow with just digital marketing – which is cheap […]

Serious about Search!

Jan 10, 2014 by Mark Baines Category: Marketing 0 comments

But is it all it is cracked up to be? We who live by the rules of Google Analytics – where every action is geared towards persuading the visitor to click the ‘buy’ button – find our lives dominated by minor tweaks to content and layout, subtle shifts in emphasis, content refinement and all the […]

At last – a laptop you really can take anywhere!

Nov 16, 2013 by Mark Baines Category: Marketing 0 comments

Check out this beautiful baby – http://solaptop.com/en/ – no more excuses for being out of the office and unable to process your data. Tethered to your mobile, you really could take it anywhere. Mind you, it’s not not much use in rainy old England. Not only would it almost certainly fail, you’d probably ruin all […]

Top 10 tips for video production

Sep 16, 2013 by Mark Baines Category: Marketing 0 comments

Many years for producing marketing videos have taught me a few vital lessons. Here are my top 10 tips! 1. Get the creative right. So do your research, consider different styles, look at what your competitors are doing, and what your target audience expects. Write a proper script and storyboard it. 2. Content is king. […]