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Serious about Search!

Jan 10, 2014 by Mark Baines Category: Marketing 0 comments

But is it all it is cracked up to be? We who live by the rules of Google Analytics – where every action is geared towards persuading the visitor to click the ‘buy’ button – find our lives dominated by minor tweaks to content and layout, subtle shifts in emphasis, content refinement and all the […]

At last – a laptop you really can take anywhere!

Nov 16, 2013 by Mark Baines Category: Marketing 0 comments

Check out this beautiful baby – http://solaptop.com/en/ – no more excuses for being out of the office and unable to process your data. Tethered to your mobile, you really could take it anywhere. Mind you, it’s not not much use in rainy old England. Not only would it almost certainly fail, you’d probably ruin all […]

Top 10 tips for video production

Sep 16, 2013 by Mark Baines Category: Marketing 0 comments

Many years for producing marketing videos have taught me a few vital lessons. Here are my top 10 tips! 1. Get the creative right. So do your research, consider different styles, look at what your competitors are doing, and what your target audience expects. Write a proper script and storyboard it. 2. Content is king. […]

Movie magic – the power of video

Jul 16, 2013 by Mark Baines Category: Marketing 0 comments

No time to read copy? Find photos interesting but not engaging? Then you need video. Research shows that even time-poor consumers are happy to watch video – that’s probably why they’re time-poor in the first place! Video is big – thanks mainly to YouTube – we all know that; an incredible 60 hours of new […]

The power of stories

Feb 16, 2012 by Mark Baines Category: Marketing 0 comments

A simple story is worth a thousand earnest words, as my colleagues in Marcom PR are constantly reminding me. But is it true in general marcoms? Perhaps a simple anecdote would best illustrate how effective they can be: Addressing a conference recently on social networking strategies, I was struggling to explain how twitter could be […]

We all luv a good jingle!

Mar 16, 2010 by Mark Baines Category: Marketing 0 comments

Sonic wallpaper, musical ident, sonic brand trigger, earworm or just plain old fashioned jingle. A rose is a rose by any name, and – hey – jingles are roses that we in the advertising industry just lurv!! The first ever jingle was presumably the Town Crier’s bell, though I’m sure the custom predates even that: […]