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The ancient art of charity marketing comes of age

Jan 16, 2010 by Mark Baines Category: Marketing 0 comments

Charities have been doing it for ages – literally. I bet you didn’t know that the first recorded DM piece for a charity was in 1235 – in Japan! It even contained a neat little incentive. So much for us all thinking we are pioneering pathfinders! But things are moving forwards. The demise of mailings […]