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Movie magic – the power of video

Jul 16, 2013 by Mark Baines Category: Marketing 0 comments

No time to read copy? Find photos interesting but not engaging? Then you need video. Research shows that even time-poor consumers are happy to watch video – that’s probably why they’re time-poor in the first place! Video is big – thanks mainly to YouTube – we all know that; an incredible 60 hours of new […]

The power of stories

Feb 16, 2012 by Mark Baines Category: Marketing 0 comments

A simple story is worth a thousand earnest words, as my colleagues in Marcom PR are constantly reminding me. But is it true in general marcoms? Perhaps a simple anecdote would best illustrate how effective they can be: Addressing a conference recently on social networking strategies, I was struggling to explain how twitter could be […]

We all luv a good jingle!

Mar 16, 2010 by Mark Baines Category: Marketing 0 comments

Sonic wallpaper, musical ident, sonic brand trigger, earworm or just plain old fashioned jingle. A rose is a rose by any name, and – hey – jingles are roses that we in the advertising industry just lurv!! The first ever jingle was presumably the Town Crier’s bell, though I’m sure the custom predates even that: […]

The ancient art of charity marketing comes of age

Jan 16, 2010 by Mark Baines Category: Marketing 0 comments

Charities have been doing it for ages – literally. I bet you didn’t know that the first recorded DM piece for a charity was in 1235 – in Japan! It even contained a neat little incentive. So much for us all thinking we are pioneering pathfinders! But things are moving forwards. The demise of mailings […]