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Narrative by Numbers

Jul 29, 2019 by Mark Baines Category: Marketing 0 comments

Sam Knowles addresses the Levitt Group and takes the pain out of numbers. This is a really interesting subject for those of us who are challenged by statistics, yet find themselves using them, or expected to use them, every day. So in listening to Sam Knowles brilliant presentation, I was keen to learn how best […]

Marketing on Trial

Jun 18, 2019 by Mark Baines Category: Marketing 0 comments

In our latest event – Hertford University, 11th June, 2019 – we, the Levitt Group, and CIM hosted a gripped audience in the age-old debate! This fascinating subject was presented as a Courtroom drama, in a courtroom, with all the pomp and ceremony you would expect of an authentic courtroom! The Prosecution were contending that […]

Influencer Marketing – top tips on how to do it properly

Jun 07, 2019 by Mark Baines Category: Marketing 0 comments

With the growth in social media has come a new phenomenon, known as ‘Influencer Marketing’. It’s a bit like word-of-mouth marketing on steroids, and is as valuable in B2B as consumer marketing. Of course it can’t replace any of your other communications tactics, however we don’t need reminding of the power of referrals to understand […]

Export the easy way – through internet trading

Jun 07, 2019 by Mark Baines Category: Marketing 0 comments

The value of exporting outside the confines of the EU is increasing as Brexit threatens to impede the easy trade relations we have had with our nearest neighbours. Achieving this through the internet has obvious benefits, as it is a relatively low cost way of winning export orders from around the globe: it can be […]

Avoid the mistake of assuming your customers behave like you!

Jan 17, 2019 by Mark Baines Category: Marketing 0 comments

When you plan your marketing, do you base it on your own experience, or on objective data from the market? Unfortunately much of my time is spent advising clients – who should know better – not to fall into the trap of only doing what they like to do. Yet robust data, rigorously collected, tells […]

Marketing New Year resolutions for 2019

Jan 17, 2019 by Mark Baines Category: Marketing 0 comments

It looks like being a BIG year for us all. Brexit, whatever form it takes, will cause change and into this dynamic marketplace we will be expected to produce the same, or better results than before. Also the pressure on the online retailers as well as the High Street at Christmas will percolate down to […]