Welcome to Blog
Marketing on Trial
In our latest event – Hertford University, 11th June, 2019 – we, the Levitt Group, and CIM hosted a gripped audience in the age-old debate! This fascinating subject was presented as a Courtroom drama, in a courtroom, with all the pomp and ceremony you would expect of an authentic courtroom! The Prosecution were contending that […]
Influencer Marketing – top tips on how to do it properly
With the growth in social media has come a new phenomenon, known as ‘Influencer Marketing’. It’s a bit like word-of-mouth marketing on steroids, and is as valuable in B2B as consumer marketing. Of course it can’t replace any of your other communications tactics, however we don’t need reminding of the power of referrals to understand […]
Export the easy way – through internet trading
The value of exporting outside the confines of the EU is increasing as Brexit threatens to impede the easy trade relations we have had with our nearest neighbours. Achieving this through the internet has obvious benefits, as it is a relatively low cost way of winning export orders from around the globe: it can be […]
Avoid the mistake of assuming your customers behave like you!
When you plan your marketing, do you base it on your own experience, or on objective data from the market? Unfortunately much of my time is spent advising clients – who should know better – not to fall into the trap of only doing what they like to do. Yet robust data, rigorously collected, tells […]
Marketing New Year resolutions for 2019
It looks like being a BIG year for us all. Brexit, whatever form it takes, will cause change and into this dynamic marketplace we will be expected to produce the same, or better results than before. Also the pressure on the online retailers as well as the High Street at Christmas will percolate down to […]
Are you doing traditional or digital marketing?
A lot of the old school are really worried when they hear the phrase ‘digital marketing’ being thrown about. They’re not digital natives and they just don’t get it! To make them feel worse, now ‘digital marketing’ is being hailed as replacing ‘traditional marketing’. However, anyone who says this simply doesn’t understand marketing. They’re really […]
Awards
Charities
