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The marketing value of sharing your ethical credentials
Engineering and technology companies, as well as professional services and any organisation marketing themselves to Decision Making Units (DMUs) rather than private consumers, all have the same issue: how do you engage the whole DMU in your marketing communications? One part of the answer is to ensure that you are admired as a company, and […]
If you want good marketing, hire a marketer who is qualified!
Too many people who claim to be ‘experts’ in marketing have no training and no qualifications. Do not make the mistake of trusting them with your marketing! If their skills are self-taught and only based on their experience and common sense, don’t expect them to make much difference to your company’s bottom line. And they […]
Email marketing: GDPR should make it even more effective
By placing the customer at the heart of your business, you can ensure consumers receive timely, relevant communications which will work harder for you than the scattergun approach currently used. The General Data Protection Regulation (GDPR) clearly presents challenges to effective marketing across many channels, but this is an opportunity too. GDPR introduces new ways of working, […]
The benefit of a ‘Standing Arrangement’ in marketing
You know how it is: you run a profitable business, but you suspect it’s only because you’re really good at your job. Marketing is your responsibility, but your skills are based on instinct and experience rather than training, so you can never be sure that you’re doing the right thing. You may even have a […]
Marketing in a new world
If you’re serious about marketing, please join me at the latest Levitt Group event, being run by the CIM (Chartered Institute of Marketing): Are you equipped for the professional challenges of the years ahead? Do you know where you can find the support you may need It is a cliché to say that the world […]
Why strategic planning matters more for SME businesses
I was recently asked what the most difficult professional challenge I have faced in my PR and marketing communications career has been. I’ve been lucky enough to have worked for some big agencies on some highly recognisable brands and many people generally assume that big budgets and the commensurate expectations that go with them present […]
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