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Export the easy way – through internet trading
The value of exporting outside the confines of the EU is increasing as Brexit threatens to impede the easy trade relations we have had with our nearest neighbours.
Avoid the mistake of assuming your customers behave like you!
When you plan your marketing, do you base it on your own experience, or on objective data from the market? Unfortunately much of my time is spent advising clients – who should know better – not to fall into the trap of only doing what they like to do.
Marketing New Year resolutions for 2019
It looks like being a BIG year for us all. Brexit, whatever form it takes, will cause change and into this dynamic marketplace we will be expected to produce the same, or better results than before.
Are you doing traditional or digital marketing?
A lot of the old school are really worried when they hear the phrase ‘digital marketing’ being thrown about. They’re not digital natives and they just don’t get it!
The marketing value of sharing your ethical credentials
Engineering and technology companies, as well as professional services and any organisation marketing themselves to Decision Making Units (DMUs) rather than private consumers, all have the same issue: how do you engage the whole DMU in your marketing communications?
If you want good marketing, hire a marketer who is qualified!
Too many people who claim to be ‘experts’ in marketing have no training and no qualifications. Do not make the mistake of trusting them with your marketing!
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