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The vital importance of investing in strategic planning
A PR or marketing communications campaign is a bit like a journey, taking you from where you are now to where you want to be. In order to make any journey efficiently you need a map that takes account of where you are starting from, where you want to get to and where you are […]
Join me for a day of high level marketing learning and networking
I help organise the Levitt Group’s five great minds events, which bring together leading executives, academics and authors to share their knowledge with us – the CIM’s (the Chartered Institute of Marketing) most experienced and senior members. It is an opportunity to listen to and question experts at the forefront of their field, a value […]
My three top tips for better design in communications
Many marketers and graphic designers pride themselves on their ability to capture the genuine essence of a product or service. Often they’re right, but more often than not I see a design that communicates what the designer (or the boss!) wants to say, but doesn’t do an effective job of marketing that product or service. […]
Are you bluffing about digital marketing?
There’s an interesting interview by Charlotte Rogers in this week’s edition of Marketing Week, with Unilever’s chief marketing and communications officer, Keith Weed. In it he talks about ‘a lost generation of marketers’ who ‘are bluffing about digital’. Does that ring a bell with you? He elaborates: ‘We have three versions of people. On one […]
Digital marketing state of the nation 2016
At CIM’s Digital Summit recently, and for the fourth year in a row now, Daniel Rowles delivered a ‘state of the nation’ presentation. Here are some of the key insights he discussed. My thanks to Daniel Rowles for this excellent article which I thoroughly recommend to everyone in marketing. I mentioned the growth of algorithms […]
Working with Americans (podcast)
Allyson Stewart-Allen, founder and CEO of International Marketing Partners, talks to Peter Domican about ‘Working with Americans’ and the opportunities and challenges this presents. Allyson has advised more than 200 businesses in 26 countries to lead across cultures, achieve marketing and business development strategies, integrate acquisitions and build their corporate diplomacy skills. She is co-author […]
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