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Why strategic planning matters more for SME businesses

Sep 04, 2017 by Malcolm Cupis Category: Marketing 0 comments

I was recently asked what the most difficult professional challenge I have faced in my PR and marketing communications career has been. I’ve been lucky enough to have worked for some big agencies on some highly recognisable brands and many people generally assume that big budgets and the commensurate expectations that go with them present […]

The vital importance of investing in strategic planning

Jun 07, 2017 by Malcolm Cupis Category: Marketing 0 comments

A PR or marketing communications campaign is a bit like a journey, taking you from where you are now to where you want to be. In order to make any journey efficiently you need a map that takes account of where you are starting from, where you want to get to and where you are […]

Join me for a day of high level marketing learning and networking

May 26, 2017 by Mark Baines Category: Marketing 0 comments

I help organise the Levitt Group’s five great minds events, which bring together leading executives, academics and authors to share their knowledge with us – the CIM’s (the Chartered Institute of Marketing) most experienced and senior members. It is an opportunity to listen to and question experts at the forefront of their field, a value […]

My three top tips for better design in communications

Jan 12, 2017 by Mark Baines Category: Marketing 0 comments

Many marketers and graphic designers pride themselves on their ability to capture the genuine essence of a product or service. Often they’re right, but more often than not I see a design that communicates what the designer (or the boss!) wants to say, but doesn’t do an effective job of marketing that product or service. […]

Are you bluffing about digital marketing?

Oct 11, 2016 by Mark Baines Category: Marketing 0 comments

There’s an interesting interview by Charlotte Rogers in this week’s edition of Marketing Week, with Unilever’s chief marketing and communications officer, Keith Weed. In it he talks about ‘a lost generation of marketers’ who ‘are bluffing about digital’. Does that ring a bell with you? He elaborates: ‘We have three versions of people. On one […]

Digital marketing state of the nation 2016

Oct 04, 2016 by Mark Baines Category: Marketing 0 comments

At CIM’s Digital Summit recently, and for the fourth year in a row now, Daniel Rowles delivered a ‘state of the nation’ presentation. Here are some of the key insights he discussed. My thanks to Daniel Rowles for this excellent article which I thoroughly recommend to everyone in marketing. I mentioned the growth of algorithms […]