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How increasing Speed and Performance improves your SEO

SEO your site using Speed and Performance The technical performance of your website is of vital importance to your ranking on Google’s results pages.  If your page load speed is slow you risk slipping down the results pages, as this is one of Google’s direct ranking factors. 

Make Keywords the most effective marketing tool that you have

Working with keywords (and phrases) is vital if you are to be successful at SEO. Keywords are like a fisherman’s hook: you cast them out into the river, hook the visitors and reel them in.

SEO and brand approval

Harnessing the power of backlinks for better brand equity. Backlinks are one of the three main pillars of SEO, but are probably the least understood – and certainly the most likely to be under-resourced. 

Who won at marketing during the Corona Crisis

Marketing to home-workers in lock-down requires a different approach to normal. Many prospective clients will have more time to scour the internet, looking for the best deal, or the brand that is most likely to fulfil their requirements. In their isolation, they will spend more time on social media, especially LinkedIn and Twitter.