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Make Keywords the most effective marketing tool that you have
Working with keywords (and phrases) is vital if you are to be successful at SEO. Keywords are like a fisherman’s hook: you cast them out into the river, hook the visitors and reel them in.
SEO and brand approval
Harnessing the power of backlinks for better brand equity. Backlinks are one of the three main pillars of SEO, but are probably the least understood – and certainly the most likely to be under-resourced.
Who won at marketing during the Corona Crisis
Marketing to home-workers in lock-down requires a different approach to normal. Many prospective clients will have more time to scour the internet, looking for the best deal, or the brand that is most likely to fulfil their requirements. In their isolation, they will spend more time on social media, especially LinkedIn and Twitter.
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