Harnessing the power of backlinks for better brand equity. Backlinks are one of the three main pillars of SEO, but are probably the least understood – and certainly the most likely to be under-resourced.
Marketing to home-workers in lock-down requires a different approach to normal. Many prospective clients will have more time to scour the internet, looking for the best deal, or the brand that is most likely to fulfil their requirements. In their isolation, they will spend more time on social media, especially LinkedIn and Twitter.