I was pleased to see that our industry conscience – and old clients – the CAP (Committee for Advertising Practice) have at last got round to publishing their tips on marketing via social media – they can be found at www.cap.org.uk Their ‘Rules of social engagement’ contain no great surprises. Basically user-generated content needs to […]
I wanted to call on a few wise words from some respected SEO voices to help tackle some common SEO myths. 1. Satisfaction, guaranteed “There are one or two hundred factors that influence your ranking with the search engines – no company or individual can control all of these.” Matt McGee How many SEO companies offer […]
What is it about twitter in the B2B space that sticks in the throat? For me it’s the way so many people use it to spread their message, without actually engaging in the conversation. I think I must have met more people who tweet than who read tweets. In other words, they’ve all listened to […]