Welcome to Blog

Facebook for B2B – it doesn’t have to be boring!

Jun 16, 2014 by Mark Baines Category: Marketing, Social Media 0 comments

It’s all about understanding your target market and serving up appropriate content. So many companies, particularly in business-to-business, make facebook a boring experience and therefore end up being a waste of time and unmet expectations. So how do you make it relevant? Here are my top tips: Take time to understand your target market. Ask […]

Crowdsourcing: the new nirvana?

Jan 26, 2014 by Mark Baines Category: Social Media 0 comments

It’s been around for years, in one shape or another, but the proliferation of smart mobiles has really given crowdsourcing a boost. It’s massive around the world – especially in China and India – but even in the West it is becoming seen as a legitimate way to raise money, gain insight and achieve the […]

Anarchy in social media

Jan 16, 2014 by Mark Baines Category: Social Media 0 comments

I was pleased to see that our industry conscience – and old clients – the CAP (Committee for Advertising Practice) have at last got round to publishing their tips on marketing via social media – they can be found at www.cap.org.uk Their ‘Rules of social engagement’ contain no great surprises. Basically user-generated content needs to […]

‘Robust’ social media strategies

Jun 16, 2013 by Mark Baines Category: Social Media 0 comments

It’s a fact that your social media strategy either works, or it doesn’t. There can be no in-between – no occasional successes, half-tweets or unread blogs. Either people read what you write or they don’t. Period. End of story. So I was surprised to read a job advertisement for an Account Director for a competing […]

SEO Myths

May 16, 2013 by Mark Baines Category: Social Media 0 comments

I wanted to call on a few wise words from some respected SEO voices to help tackle some common SEO myths. 1. Satisfaction, guaranteed “There are one or two hundred factors that influence your ranking with the search engines – no company or individual can control all of these.” Matt McGee How many SEO companies offer […]

When NOT to tweet

Mar 29, 2013 by Mark Baines Category: Social Media 0 comments

What is it about twitter in the B2B space that sticks in the throat? For me it’s the way so many people use it to spread their message, without actually engaging in the conversation. I think I must have met more people who tweet than who read tweets. In other words, they’ve all listened to […]