Welcome to Blog

Anarchy in social media

Jan 16, 2014 by Mark Baines Category: Social Media 0 comments

I was pleased to see that our industry conscience – and old clients – the CAP (Committee for Advertising Practice) have at last got round to publishing their tips on marketing via social media – they can be found at www.cap.org.uk Their ‘Rules of social engagement’ contain no great surprises. Basically user-generated content needs to […]

SEO Myths

May 16, 2013 by Mark Baines Category: Social Media 0 comments

I wanted to call on a few wise words from some respected SEO voices to help tackle some common SEO myths. 1. Satisfaction, guaranteed “There are one or two hundred factors that influence your ranking with the search engines – no company or individual can control all of these.” Matt McGee How many SEO companies offer […]

When NOT to tweet

Mar 29, 2013 by Mark Baines Category: Social Media 0 comments

What is it about twitter in the B2B space that sticks in the throat? For me it’s the way so many people use it to spread their message, without actually engaging in the conversation. I think I must have met more people who tweet than who read tweets. In other words, they’ve all listened to […]