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Evaluate the effectiveness of your social media marketing

Take a hard look in the mirror… ‘Evaluation’ is the third part of the cycle of best practice in your social media strategy – the other two being to plan your strategy and then to implement it.  

How to implement your content strategy in social media

Making social media happen for your business

How to plan your social content strategy

Plan – implement – evaluate … fine-tune  >  Plan – implement – evaluate … fine-tune  >  Plan – implement – evaluate … &c 

The value and implementation of strategy in social media

How ‘strategic’ is your ‘social’? Following the success of our recent ‘SEO’ webinar series, we begin here our new free webinar series about the value and implementation of strategy in social media.

How increasing Speed and Performance improves your SEO

SEO your site using Speed and Performance The technical performance of your website is of vital importance to your ranking on Google’s results pages.  If your page load speed is slow you risk slipping down the results pages, as this is one of Google’s direct ranking factors. 

Make Keywords the most effective marketing tool that you have

Working with keywords (and phrases) is vital if you are to be successful at SEO. Keywords are like a fisherman’s hook: you cast them out into the river, hook the visitors and reel them in.