Influencer Marketing – top tips on how to do it properly

With the growth in social media has come a new phenomenon, known as ‘Influencer Marketing’. It’s a bit like word-of-mouth marketing on steroids, and is as valuable in B2B as consumer marketing.

Of course it can’t replace any of your other communications tactics, however we don’t need reminding of the power of referrals to understand just how effective it can be when part of an integrated marketing communications plan.

What’s more, it’s not difficult to do, as it dovetails in with your other tactics. You do need to be careful of the law, especially GDPR, and a good article by Pauline Goodship of the Competition and markets Authority, ‘The Modern Guide to Influencer Marketing’, gives you a simple guide of how to do it well, and the pitfalls to avoid.

Read the article here: