Make Keywords the most effective marketing tool that you have

Apr 17, 2020 by Mark Baines Category: Digital, Marketing, SEO, Webinar 0 comments

Keywords can become your best marketing tool ever.

Working with keywords (and phrases) is vital if you are to be successful at SEO.

Keywords are like a fisherman’s hook: you cast them out into the river, hook the visitors and reel them in.

Google and the other Search Engines rely on keywords to understand what your website is about. So when a person types a word or phrase into their browser’s search bar, Google serves up approved pages in the results which include those terms.

Keyword evolution – from ‘then’ to ‘now’

Keywords have been used since the very first search. However Google’s algorithms have become much more sophisticated in recent years with the advent of AI, which has resulted in the old ‘blackhat’ methods being penalised and their ‘spiders’ working more like humans.

The rule now is to write content that delivers exactly what people are looking for: meaningful, relevant, useful and readable. The old adage of ‘content is king’ is more important than ever before.

The importance of a strategy and plan

Without a strategy you will struggle to find a consistent theme to run through your content, with the result that you will try to be all things to all people, rather than have a clear message. Your website will become a ramble.

Without a plan you will soon find yourself running out of time, interest and support. Your supply of new content will dry up with your energy.

You’ll soon find you are no longer casting out those hooks!

Listen to our Webinar

In our Webinar we talk about the way we – the professionals – do it. We give tips and hacks, discussing ‘cluster’ keywords, ‘pillar’ pages, latent semantic indexing and internal linking.

We also look at some of the tools that are available online, and discuss tips for your keywords strategy which will help you achieve the highest ranking for your content and website.

Please listen to the recording below, and a PDF version of our presentation – Keywords can become your best marketing tool ever; available for you to download.

Resource available for download:

Keywords can become your best marketing tool ever

Webinar by Marcom: 9th April 2020

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