Alcoa Howmet

Oct 03, 2020 Category: print & display, strategy Client: Mar-ComProject: Brand Design & Marketing

A Division of Alcoa Power and Propulsion, Alcoa Howmet is a world leader in the investment casting of superalloys, aluminum and titanium.

Primarily for jet aircraft engines and airframes as well as industrial gas turbine engine components, they also provide hot isostatic pressing, precision machining and protective coating services.

We work on their internal communications, and have, for example, designed and introduced a ‘Suggestions Scheme’ and a way of getting more engagement in their employee ‘Reward and Recognition Scheme’.

This is part of a larger strategy to build employee enthusiasm and loyalty, linked to their recruitment requirements (they are large employers) and their sales growth strategy, which is largely relationship-based: happy employees make good sales people!

Alcoa Howmet internal communications by Mar-Com, Bath

“”Marcom came up with some great creative ideas, and then managed the whole process from start to finish.””

Cindy Penney, Human Resources Manager, Alcoa