In practical terms this translates into providing training and help getting people with challenges into employment, and supporting them when they’re there. The Shaw Trust are funded by a number of government bodies and Local Authorities, as well as running a large chain of retail outlets and a number of professional fundraisers.
We helped them develop a focused communications strategy for their wide range of stakeholders, including the creation of on and offline tools which clearly highlight benefits while communicating features and brand values.
