We started working for them in 2004, when they were still known as Westinghouse Rail Systems. We advised on their marcoms strategy, setting their positioning and messages, redesigning their websites and brochures, their advertising and employee communications, their exhibitions, events and their other comms material.

This has continued, covering the name change to Invensys Rail and now Siemens Rail Automation, and we extended our remit to Group level – especially in the fields of corporate and internal communications.

We worked with them over several years to develop their on and offline marketing. On our advice they retained their logo, which is well known, and they now project an image which is modern, professional, sophisticated, learned, dynamic, client-centric, helpful, smart and attractive, without being seen to be old fashioned, arrogant or complacent.
As part of this process we created a new website which communicated these values, as well as delivering the elements we identified with them as being relevant and important to clients, prospects and other stakeholders – in a clear, simple and search-efficient way.
We also updated their printed material to ensure that it was benefit led, and worked harder for them than their previous brochures and other collateral.

We worked with their UK and US marketing teams to create a new approach to the business market which has had the effect of making them a leader in the field of business and consumer intelligence.

To achieve this we designed and built a powerful new website, which delivered the benefit messages with clarity and simplicity. This was backed with a range of campaigns on a corporate and product/service level, using different forms of online advertising and engagement techniques, such as email, video, social and viral.