Nicholas Pearson Associates

Jul 10, 2019 by Ray Best 0 comments

‘NPA are an independent, award-winning, multidisciplinary consultancy with complementary expertise in Environmental Assessment, Landscape Architecture, Ecology and Visualisation.’

It was important that all employees were involved, because the website reflects their vision and values, and so many of them are involved in the new business process.

Process:

  1. Mission, Vision and Values analysis
  2. Search Term analysis
  3. Website scoping
  4. Design, build and launch
  5. Ongoing SEO (Search Engine Optimisation)

1. Mission, Vision and Values: we ran workshops with all the employees to establish their MVV and to ensure that the new website would be aligned with these. We felt this was an important part of the process, because they are highly qualified specialists who ought to be consulted, to have their say in the messages and what it says about them. This way what they communicate to clients (current and prospective) would be congruent with what we produced, and they would have a deeper understanding of, and respect for, the company with whom they have chosen to make their career.

2. Search Term Analysis: we spent time considering these, both from NPA’s perspective and from their clients and prospects, arriving at an understanding of how the website should be structured to meet the wide range of Searches and visitor requirements.

3. Website scoping: we spent time discussing the website, considering the User Experience (UX) and Journey, in order to arrive at a comprehensive site which was optimised to meet everyone’s requirements.

4. Design, build and launch: the website design was carefully created and tested to give visitors the best experience of NPA’s areas of expertise and business. It was built on WordPress using code that google would find easy to search and rank on the Results pages – a key part of SEO. The copy was written by the client following our guidelines and direction, and they supplied the photography too.

5. SEO: we drew up a campaign plan targeted at key Search Terms. To manage this we set up a programme of SEO activities which NPA create and implement themselves, under our guidance and direction.

The new NPA website was launched in March and, although it is too early at the time of writing to compare visitor statistics against those of the previous site, it looks as if it will perform well in Search and has delighted everyone involved.

Marcom designed website for Nicholas Pearson Associates website viewed on laptop

"Marcom understood our requirement to create an up-to-date proactive marketing tool, as well as the importance of ensuring all employees were on board with the new strategy and website. They worked closely with us throughout the process and I’m delighted with our new website. I look forward to developing the SEO of the site with Marcom and increasing our enquiries and conversions."

Simon Kale, Managing Director

A2D Solutions Ltd

Jul 10, 2019 by Ray Best 0 comments

As professional project management experts, A2D specialise in change and transformation, all manners of risk management and data and IT security.

Over a series of in-depth meetings we looked at A2D from different angles – their clients, prospects and other stakeholders – as well as analysing the competitive environment and their legacy and development plans.

We advised them on their strategy, positioning, messages, branding and SEO, which resulted in us completely renewing their website and marketing materials.

The website is based around landing pages which answer a specific set of Search Terms. They are each optimised for SEO and marketed individually, because the many business areas are separated from each other by client needs.

A2D specialise in change and transformation, all manners of risk management and data and IT security

"We’re delighted with the results, which have moved us into the premier league of consultants in our field. Mark and his team at Marcom were proactive and enthusiastic. They understood our issues and steered us to our new positioning with great skill. Their experience and deep specialisms in creating websites, marketing materials and SEO campaigns has resulted in a vibrant A2D business culture and strong growth."

Alun Parry, CEO

Sirona

Oct 16, 2018 by Ray Best 0 comments

Sirona Care & Health CIC is a Social Enterprise providing publicly funded health and adult social care services. They were formed in October 2011, when we helped with their marketing and communications strategy, since when they have been going from strength to strength.

Marcom were delighted to work with them on many aspects of their positioning and messaging to ensure that staff, service users, funders and the wider community were reassured about the on-going quality of services and Sirona’s commitment to provide care as they would want it for members of their own family.

This is embedded within the ethos of Sirona and we continue to work with them on a range of initiatives and communications, some of which we also design and produce for them.

Sirona Care & Health Community Interest Company

"It is great working with Marcom whose staff have a high level of expertise, armed with lots of creative ideas. They are professional and skilled at helping us defining what really matters to us and communicating this more widely."

Julie Sharma, Business Development Lead, Sirona

Siemens Rail Automation

Oct 15, 2018 by Ray Best 0 comments

Siemens is one of the largest engineering companies in the world. Employing nearly 500,000 people, there are not many engineering and technologies in which Siemens does not have an interest.

Marcom have undertaken a wide range of design projects for them, following their complex corporate guidelines. These include internal and corporate work, for H&S, HR, Recruitment and Training, and our work has included digital, print and construction elements.

For marketing communications we have produced many advertising campaigns and reports, for both online and offline use. and frequently advised on strategy.

Siemens digital, print and construction elements, advertising campaigns and reports

"Marcom are able to support me with a wide range of services, turning work round reliably and fast."

Susannah Minshall, HR Business Partner – Delivery and Technology, Siemens SRA

Media Trust

Oct 15, 2018 by Ray Best 0 comments

The Media Trust works in the third sector. They believe in the power of media to change lives, so they work with the media industry to empower charities and communities to have a voice and be heard.

Practically this means they broadcast a TV channel, run media training courses, make available a film production unit and disseminate press releases on behalf of communities and charities. They also run a host of other initiatives, providing professional media support and resources where needed.

We’ve worked for them since 2008, establishing and developing their brand through integrated design, imagery and copy, on and offline for a huge number of publications and brochures, catering for a wide range of stakeholders.

Mar-Com have worked with developing their brand through integrated design, imagery and copy on publications and brochures

"We launched the NPC Digital Skills Report this week. It is looking fabulous and getting a lot of interest. Our CEO, Su-Mei Thompson, included it in her blog this week too. A huge thanks for producing such a fantastic design – we love working with you and the team!"

Jenny Walton, Director of Charity Services, Media Trust

Jisc

Oct 10, 2018 by Ray Best 0 comments

What’s in a name? A lot, if you’re trying to get your market to understand your product and buy its benefits!

Jisc are a not-for-profit organisation working in the UK education sector, providing digital services and solutions for universities and colleges.

They run a range of projects around different aspects of IT and digital infrastructure requirements, as a result of which they launch a large number of products and services into the marketplace.

These projects and their many resulting products/services all need names - names which help the market’s understanding of what they do and their benefits.

We were asked to rename their existing large portfolio and supply a selection of names for future use. However, rather than just producing a random list of names and then applying them, we came up with a model which enables Jisc stakeholders to run their own workshops, choosing their own names along pre-agreed guidelines and fulfilling marketing criteria.

All Jisc projects now kick off with a naming workshop, using the model. All new Jisc products and services are similarly named. This results in stronger individual brands and a much enhanced Jisc brand in their marketplace.

Jisc web design by Marcom, Bath

Jisc are a not-for-profit organisation working in the UK education sector, providing digital services and solutions for universities and colleges.