Over the years they have built a reputation for excellence amongst both private and commercial clients, whilst their strategic focus has made them national leaders in the charity and education sectors.

Primarily for jet aircraft engines and airframes as well as industrial gas turbine engine components, they also provide hot isostatic pressing, precision machining and protective coating services.

We work on their internal communications, and have, for example, designed and introduced a ‘Suggestions Scheme’ and a way of getting more engagement in their employee ‘Reward and Recognition Scheme’.

This is part of a larger strategy to build employee enthusiasm and loyalty, linked to their recruitment requirements (they are large employers) and their sales growth strategy, which is largely relationship-based: happy employees make good sales people!

We helped them with their corporate and internal communications over a number of years. We built many complex websites and apps, produced a wide range of digital, video, display and printed communications and magazines, as well as supporting them with advice and support.

In practical terms this translates into providing training and help getting people with challenges into employment, and supporting them when they’re there. The Shaw Trust are funded by a number of government bodies and Local Authorities, as well as running a large chain of retail outlets and a number of professional fundraisers.

We helped them develop a focused communications strategy for their wide range of stakeholders, including the creation of on and offline tools which clearly highlight benefits while communicating features and brand values.

They are a leading supplier of high technology products in this area, using cutting edge technology for mission-critical situations.

When we started working for them in 2007, they had recently been taken over by L-3, and needed to reposition themselves.

So we worked with them on their strategy, positioning and messages, redesigning their website and brochures, their advertising and other comms materials, such as CD ROMS and emails. We also rolled it out to their exhibitions and events, and used it for the basis of a number of sub-brands.