Nov 06, 2020 by Marcom Studio 0 comments

Compotex is a well-established specialist manufacturing business in the rubber and heat protection industries. Their website was needing a refresh.

They wanted to bring together their .com and .de websites into one, and take the opportunity to improve content, branding, and the number of technical enquiries received.

We looked closely at their visitor statistics and keywords, their positioning and messages as well as their competitors and the market. As a result we modernised their branding and redesigned their website around a core of business and process competencies; these were designed to reassure engineers and other prospective customers of their ability to deliver at the required quality and value.

Compotex logo

The product pages were all treated as landing pages, so visitors from Google would find everything they needed on the page in order to convert their visit into an enquiry. We created a simple and benefit led UX, with case studies and frequent calls to action. We ensured that the wording and other content was optimised for the search terms that we had identified.

We created translated versions of the homepage dynamically served when a user’s IP address is identified from a targeted European country. Users from all other countries are redirected to the English homepage, all on a .com platform.

Within several weeks of launching, the new website was already showing an uplift in the number of serious enquiries, a trend that we expect to accelerate as it works its way up the Google search results pages.

In the first 50 days post launch, we saw an increase of 164% of organic Google clicks and an increase in impressions of 283% compared to the previous period.

Compotex - Innovative
Compotex website on mobile
Compotex – Versatile

"The Marcom Team made the effort to understand the complexities of our industry and use that knowledge to develop a marketing strategy and new website that is really working hard for us – both on Google and in converting visitors to customers. The new look is exciting and dynamic and positions us as one of the go-to companies in our industry. I’m delighted with what Marcom has achieved – we have never before received so many serious enquiries from potential customers within the UK and the EU!"

William Hobhouse, CEO, Compotex Limited and Compotex GmbH


Oct 17, 2020 by Marcom Studio 0 comments

Novia Financial asked us to help them with their Social Media. They provide Financial Advisers with a comprehensive ‘wrap’ service – everything they need to manage investors’ portfolios – so their target market is wide, including Advisers and their clients, as well as many other stakeholders.

We developed a new Social Media strategy for them based on ‘Thought Leadership’, and implemented it through a new organisation, Novia IQ, designing and building a website

We support them with the ongoing development of this. The whole campaign has been hugely successful in every way: SEO, engaging with stakeholders, building the brand and driving sales.

It has helped position them strongly for the post-Coronavirus market – in fact we have run workshops for them, for their sales employees and Adviser-clients, on how to get the best out of, and do business through, LinkedIn and other Social Media.

"Marcom’s skills at marketing are superb, and their resources are comprehensive and completely professional. They provided us with the strategic planning and implementation required to create a strong and growing presence on social media, without ever losing site of the commercial and wider needs of the business."

Bill Vasilieff, CEO, Novia Financial PLC

Integrated Print Solutions

Oct 16, 2020 by Mark Baines 0 comments

Getting to the top of google is the single most important task of marketers in this industry!

Integrated Print Solutions are a leading UK manufacturer of direct mail, integrated labels and cards, NCR sets, pads and books as well as cheques and business forms.

They enjoy strong and long term customer relationships, but nevertheless, coming top of google on a wide range of phrases is vital if they are to continue being the first call for any hard-pressed print buyer.

So we designed their brand and website, setting them up with a platform which they could develop themselves over time, to ensure their Search Engine Marketing produced the results they needed.

This is an ongoing task, requiring constant input and development, so they have trained themselves up and are now expert at the requirements of Search, and are able to respond in real time as the market, and google, changes.

"They set us up, helped and advised us through the process, and used their in-depth understanding of Search and all aspects of digital marketing to make a real difference to how we achieved the great results we have experienced – and continue to see!"

Iain Cox, Managing Director, Integrated Print Solutions

Nicholas Pearson Associates

Oct 13, 2020 by Ray Best 0 comments

‘NPA are an independent, award-winning, multidisciplinary consultancy with complementary expertise in Environmental Assessment, Landscape Architecture, Ecology and Visualisation.’

It was important that all employees were involved, because the website reflects their vision and values, and so many of them are involved in the new business process.


  1. Mission, Vision and Values analysis
  2. Search Term analysis
  3. Website scoping
  4. Design, build and launch
  5. Ongoing SEO (Search Engine Optimisation)

1. Mission, Vision and Values: we ran workshops with all the employees to establish their MVV and to ensure that the new website would be aligned with these. We felt this was an important part of the process, because they are highly qualified specialists who ought to be consulted, to have their say in the messages and what it says about them. This way what they communicate to clients (current and prospective) would be congruent with what we produced, and they would have a deeper understanding of, and respect for, the company with whom they have chosen to make their career.

2. Search Term Analysis: we spent time considering these, both from NPA’s perspective and from their clients and prospects, arriving at an understanding of how the website should be structured to meet the wide range of Searches and visitor requirements.

3. Website scoping: we spent time discussing the website, considering the User Experience (UX) and Journey, in order to arrive at a comprehensive site which was optimised to meet everyone’s requirements.

4. Design, build and launch: the website design was carefully created and tested to give visitors the best experience of NPA’s areas of expertise and business. It was built on WordPress using code that google would find easy to search and rank on the Results pages – a key part of SEO. The copy was written by the client following our guidelines and direction, and they supplied the photography too.

5. SEO: we drew up a campaign plan targeted at key Search Terms. To manage this we set up a programme of SEO activities which NPA create and implement themselves, under our guidance and direction.

The new NPA website was launched in March and, although it is too early at the time of writing to compare visitor statistics against those of the previous site, it looks as if it will perform well in Search and has delighted everyone involved.

Marcom designed website for Nicholas Pearson Associates website viewed on laptop

"Marcom understood our requirement to create an up-to-date proactive marketing tool, as well as the importance of ensuring all employees were on board with the new strategy and website. They worked closely with us throughout the process and I’m delighted with our new website. I look forward to developing the SEO of the site with Marcom and increasing our enquiries and conversions."

Simon Kale, Managing Director


Oct 09, 2020 by Ray Best 0 comments

Sematron are the UKs leading supplier of ground station equipment for satellite communications, as well as a wide range of RF and microwave components, timing, test and measurement equipment and content delivery technologies.

Their markets include broadcasting, defence, oil and gas, seismic and telecoms, as well as general technology enterprises.

We worked with them on their branding and messages, designing their logo and website. We ensured that the benefits of dealing with Sematron, both as a customer and partner, are clearly communicated. We also needed to balance the requirements of being a supplier of components with their ability to offer support and complete solutions to customers.

Sematron logo and website design by bath-based design and marketing agency Mar-Com

"The new website is superb, and we are already seeing huge benefits from it. Marcom were highly creative and completely competent, supporting us all the way. We couldn’t have asked for more"

Glenn Toal, Marketing Manager, Sematron

A2D Solutions Ltd

Oct 05, 2020 by Ray Best 0 comments

As professional project management experts, A2D specialise in change and transformation, all manners of risk management and data and IT security.

Over a series of in-depth meetings we looked at A2D from different angles – their clients, prospects and other stakeholders – as well as analysing the competitive environment and their legacy and development plans.

We advised them on their strategy, positioning, messages, branding and SEO, which resulted in us completely renewing their website and marketing materials.

The website is based around landing pages which answer a specific set of Search Terms. They are each optimised for SEO and marketed individually, because the many business areas are separated from each other by client needs.

A2D specialise in change and transformation, all manners of risk management and data and IT security

"We’re delighted with the results, which have moved us into the premier league of consultants in our field. Mark and his team at Marcom were proactive and enthusiastic. They understood our issues and steered us to our new positioning with great skill. Their experience and deep specialisms in creating websites, marketing materials and SEO campaigns has resulted in a vibrant A2D business culture and strong growth."

Alun Parry, CEO