Nicholas Pearson Associates

Jul 10, 2019 by Ray Best 0 comments

‘NPA are an independent, award-winning, multidisciplinary consultancy with complementary expertise in Environmental Assessment, Landscape Architecture, Ecology and Visualisation.’

It was important that all employees were involved, because the website reflects their vision and values, and so many of them are involved in the new business process.

Process:

  1. Mission, Vision and Values analysis
  2. Search Term analysis
  3. Website scoping
  4. Design, build and launch
  5. Ongoing SEO (Search Engine Optimisation)

1. Mission, Vision and Values: we ran workshops with all the employees to establish their MVV and to ensure that the new website would be aligned with these. We felt this was an important part of the process, because they are highly qualified specialists who ought to be consulted, to have their say in the messages and what it says about them. This way what they communicate to clients (current and prospective) would be congruent with what we produced, and they would have a deeper understanding of, and respect for, the company with whom they have chosen to make their career.

2. Search Term Analysis: we spent time considering these, both from NPA’s perspective and from their clients and prospects, arriving at an understanding of how the website should be structured to meet the wide range of Searches and visitor requirements.

3. Website scoping: we spent time discussing the website, considering the User Experience (UX) and Journey, in order to arrive at a comprehensive site which was optimised to meet everyone’s requirements.

4. Design, build and launch: the website design was carefully created and tested to give visitors the best experience of NPA’s areas of expertise and business. It was built on WordPress using code that google would find easy to search and rank on the Results pages – a key part of SEO. The copy was written by the client following our guidelines and direction, and they supplied the photography too.

5. SEO: we drew up a campaign plan targeted at key Search Terms. To manage this we set up a programme of SEO activities which NPA create and implement themselves, under our guidance and direction.

The new NPA website was launched in March and, although it is too early at the time of writing to compare visitor statistics against those of the previous site, it looks as if it will perform well in Search and has delighted everyone involved.

Marcom designed website for Nicholas Pearson Associates website viewed on laptop

"Marcom understood our requirement to create an up-to-date proactive marketing tool, as well as the importance of ensuring all employees were on board with the new strategy and website. They worked closely with us throughout the process and I’m delighted with our new website. I look forward to developing the SEO of the site with Marcom and increasing our enquiries and conversions."

Simon Kale, Managing Director

A2D Solutions Ltd

Jul 10, 2019 by Ray Best 0 comments

As professional project management experts, A2D specialise in change and transformation, all manners of risk management and data and IT security.

Over a series of in-depth meetings we looked at A2D from different angles – their clients, prospects and other stakeholders – as well as analysing the competitive environment and their legacy and development plans.

We advised them on their strategy, positioning, messages, branding and SEO, which resulted in us completely renewing their website and marketing materials.

The website is based around landing pages which answer a specific set of Search Terms. They are each optimised for SEO and marketed individually, because the many business areas are separated from each other by client needs.

A2D specialise in change and transformation, all manners of risk management and data and IT security

"We’re delighted with the results, which have moved us into the premier league of consultants in our field. Mark and his team at Marcom were proactive and enthusiastic. They understood our issues and steered us to our new positioning with great skill. Their experience and deep specialisms in creating websites, marketing materials and SEO campaigns has resulted in a vibrant A2D business culture and strong growth."

Alun Parry, CEO

Sematron

Oct 15, 2018 by Ray Best 0 comments

Sematron are the UKs leading supplier of ground station equipment for satellite communications, as well as a wide range of RF and microwave components, timing, test and measurement equipment and content delivery technologies.

Their markets include broadcasting, defence, oil and gas, seismic and telecoms, as well as general technology enterprises.

We worked with them on their branding and messages, designing their logo and website. We ensured that the benefits of dealing with Sematron, both as a customer and partner, are clearly communicated. We also needed to balance the requirements of being a supplier of components with their ability to offer support and complete solutions to customers.

Sematron logo and website design by bath-based design and marketing agency Mar-Com

"The new website is superb, and we are already seeing huge benefits from it. Marcom were highly creative and completely competent, supporting us all the way. We couldn’t have asked for more"

Glenn Toal, Marketing Manager, Sematron

Alcoa Howmet

Sep 06, 2018 by Ray Best 0 comments

A Division of Alcoa Power and Propulsion, Alcoa Howmet is a world leader in the investment casting of superalloys, aluminum and titanium.

Primarily for jet aircraft engines and airframes as well as industrial gas turbine engine components, they also provide hot isostatic pressing, precision machining and protective coating services.

We work on their internal communications, and have, for example, designed and introduced a ‘Suggestions Scheme’ and a way of getting more engagement in their employee ‘Reward and Recognition Scheme’.

This is part of a larger strategy to build employee enthusiasm and loyalty, linked to their recruitment requirements (they are large employers) and their sales growth strategy, which is largely relationship-based: happy employees make good sales people!

Alcoa Howmet internal communications by Mar-Com, Bath

""Marcom came up with some great creative ideas, and then managed the whole process from start to finish.""

Cindy Penney, Human Resources Manager, Alcoa