A2D Solutions Ltd

Oct 05, 2020 by Ray Best 0 comments

As professional project management experts, A2D specialise in change and transformation, all manners of risk management and data and IT security.

Over a series of in-depth meetings we looked at A2D from different angles – their clients, prospects and other stakeholders – as well as analysing the competitive environment and their legacy and development plans.

We advised them on their strategy, positioning, messages, branding and SEO, which resulted in us completely renewing their website and marketing materials.

The website is based around landing pages which answer a specific set of Search Terms. They are each optimised for SEO and marketed individually, because the many business areas are separated from each other by client needs.

A2D specialise in change and transformation, all manners of risk management and data and IT security

"We’re delighted with the results, which have moved us into the premier league of consultants in our field. Mark and his team at Marcom were proactive and enthusiastic. They understood our issues and steered us to our new positioning with great skill. Their experience and deep specialisms in creating websites, marketing materials and SEO campaigns has resulted in a vibrant A2D business culture and strong growth."

Alun Parry, CEO

Alcoa Howmet

Oct 03, 2020 by Ray Best 0 comments

A Division of Alcoa Power and Propulsion, Alcoa Howmet is a world leader in the investment casting of superalloys, aluminum and titanium.

Primarily for jet aircraft engines and airframes as well as industrial gas turbine engine components, they also provide hot isostatic pressing, precision machining and protective coating services.

We work on their internal communications, and have, for example, designed and introduced a ‘Suggestions Scheme’ and a way of getting more engagement in their employee ‘Reward and Recognition Scheme’.

This is part of a larger strategy to build employee enthusiasm and loyalty, linked to their recruitment requirements (they are large employers) and their sales growth strategy, which is largely relationship-based: happy employees make good sales people!

Alcoa Howmet internal communications by Mar-Com, Bath

""Marcom came up with some great creative ideas, and then managed the whole process from start to finish.""

Cindy Penney, Human Resources Manager, Alcoa