When NOT to tweet

Mar 29, 2013 by Mark Baines Category: Social Media 0 comments

What is it about twitter in the B2B space that sticks in the throat?

For me it’s the way so many people use it to spread their message, without actually engaging in the conversation.

I think I must have met more people who tweet than who read tweets. In other words, they’ve all listened to earnest marketers like me who’ve put together their social media strategy, and then dutifully implemented it.

So they are happily tweeting away, sending their positive messages, carefully crafted to emphasise their successes and popularity, then immediately leaving to carry on with their day jobs.

There are even a number of apps that will do it for you – twuffer, socialoomph, hootsuite and tweetdeck all have tools with which you can schedule your tweets, so they go out at predetermined intervals.

Nooooooooooo!!! Don’t they get it? This is social networking, not advertising by another name. It’s a conversation, not a monologue.

As long as people are using twitter in this way, they will fail to get value from it and just annoy those of us who do actually engage in a conversation.

Please stop, people – you’re driving me bonkers!

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