The answer is to be good at what you do, and make sure this is communicated clearly and well.
Well actually it’s not as easy as it sounds, as the algorithms are continually changing and so the particular requirements to get to the top of the SERPs will be changing with them.
Big thanks then to Neil Patel – one of the world’s leading gurus on SEO – who manages to cut through the waffle and give clear advice on how to go about it in his blog https://neilpatel.com/blog/googles-advice-for-seo/ – his article is entitled ‘Google’s advice for surviving algorithms changes’ and I strongly commend it to you before commencing any SEO programme.
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