Inbound Marketing Agency
What is Inbound Marketing and how does it work
Your guide to getting the best out of Inbound Marketing
The new effective: Inbound Marketing replaces traditional comms
Your customers are your customers because you provide solutions to their problems, not because you shout louder than your competitors.
It prioritises permission rather than interruption, engagement rather than coercion and relationships rather than cold selling. Trade press has moved online in response to plummeting readership, landlines and phone calls are no longer the accepted way to reach customers and prospects, and the Trade Show comeback has still to return to pre-Covid levels.
Inbound marketing for manufacturing businesses, engineering, technology and professional service companies is vital if they are to succeed in building their brands and growing sales.
Content marketing
Providing high quality content ensures that your market becomes interested in you and your brand benefits
Your content marketing can take place on your website or in email broadcasts, on social media organically or in promotions. Even articles in the media (PR) are content marketing. They all need to achieve synergy by being integrated and coordinated and working strategically together. The basis of your Content Marketing is the written word, however video can be even more powerful, as can podcasts and webinars, and they don’t have to be expensive to produce.
Website design, content and build
It is vital that it is produced with Google search in mind. The UX must also be prioritised as more people are tempted to visit it and it has to work harder for you. Calls to action must be positioned carefully to maximise response. The content must be written with search queries integrated, following the keywords suggested by your research. The build should be to Google’s latest guidelines. Your strategy must lead and the branding must be strong and clear.
SEO: they asked, you answered
Search Engine Optimisation is not the dark art it once was. Google’s ‘page experience’ search criteria ensure that the best websites get to the top.
Top of the results pages is the holy grail of SEO, and to get there you need to have an active campaign of content and website improvements that are strategically driven; it’s not enough to revisit your website ‘every now and then’ – Google can tell, so it has to be a frequent and regular activity which will ensure continuous optimisation.
The more you can predict the questions that searchers are asking Google and the better your responses, the more you will climb up the SERPs Search Engine Results Pages) for those keywords and phrases.
A strategic approach to social media
There’s a lot more to social media than just throwing mud at the wall and hoping that some of it will stick. An ongoing campaign requires strategy and planning for it to be effective. Are the correct messages being seen by enough people? Are they engaging? Do you need to draw in a wider audience through Promoted posts or advertising? Are you using the best platforms for your target audience in the right way?
Email marketing
A good quality email campaign is the key to ongoing, inbound marketing, which allows you to develop relationships beyond initial contact.
Emails should be integrated to the rest of your Inbound Marketing activities, synchronising with the content you are posting and uploading. The most important single line is the Subject Line, which will often determine if your email is read or not. But there’s more to an email than that: the design and look of the email is important, the content is vital – which can be linked to your database segmentation – and numerous other aspects need to be taken into account.
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We are strategy led, marketing project specialists; and we stand by the results of all our effective work for clients:
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Read our latest insights
We have harnessed the power of Inbound Marketing strategies to build brands and drive sales for many organisations. Here are some Insights of the thinking behind it.
Contact Marcom
Our skilled and experienced team will work with you on your project, ensuring you get great value and service at all times.
Let us take care of your project and become your go-to marketing department.
Call us on +44 (0) 7860 799426
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